A strong Facebook Ad campaign strategy is dynamic in nature and responds to changes in performance data. To start, micro-target audiences with detailed targeting options and push them towards conversions. Try out different ad creatives, i.e., images, video, or ad copy, and run A/B tests to see which engages your audience better. Monitor primary metrics like click-through rate, cost per click, return on ad spend (ROAS), and so on, to discover underperforming ads and the areas where improvement is required. Work on your bid and budgets based on how well the ads do and consider working with automated bidding strategies to meet your objectives. Click at Optimize Facebook Ads